Our History
A Journey Through Time: From Golden Beginnings to Global Horizons
Trace our evolution from a humble Chaozhou goldsmith to an international conglomerate, where tradition and innovation sparkle with equal brilliance across six decades of excellence.
1900
Chiu Chow Origins
- Establishment of "Woo Leung Lee" gold trading house in Chaozhou, China
- Laying foundation for a century-old jewelry legacy
1960
Hong Kong Foundation
- Official incorporation of Woo Leung Lee Jewellery Co., Ltd
- First Chinese-capital company to obtain APAC distributorship of UNO-A-ERRE
- Core business: Italian gold jewelry wholesale
1968
Retail Milestone
- Opened first luxury jewelry flagship store in Hong Kong
- Established dual "wholesale + retail" operation model
1980
Chain Expansion
- Seven retail outlets in five-star hotels and premium shopping centers
- Completed full industrial chain from manufacturing to retail
1992
Southern Expansion
- Initiated diversification strategy
- Built distribution network across Southern China, Southeast Asia and Japan
1996
Global Ascent
- Record-breaking sales in Italian jewelry wholesale
1997
New Generation
- Mr. Michael Woo appointed as Executive Director
- Enhanced global distribution network
1998 - 2000
Tech Transformation
- Established APAC HQ and digital wholesale center
- Achieved double-digit growth for five consecutive years
- Commenced asset acquisitions in Thailand
2001
Digital Revolution
- Launched e-commerce platform
- Business scope: jewelry wholesale, global logistics, e-trading
- Demonstrated HK-Shenzhen synergy
2004
Brand Elevation
- Founded IBC International Brand Centre
- Drove high-value-added product strategy
2012
North American Footprint
- Expanded asset acquisitions in USA and Canada
2016
Group Era
- Officially established Wooleung Lee Group (Holdings) Limited
- Six core divisions:
- Global real estate development
- Jewelry brand distribution
- Charitable foundations operation
- Cross-border asset management
- Luxury technology innovation
- International brand agency