Heritage Meets Innovation
Founded in 1960, Woo Leung Lee Group (Holdings) Limited has evolved from a jewelry specialist to a diversified holding company with global operations across luxury retail, real estate development, and strategic investments. Headquartered in Hong Kong, we harmonize six decades of craftsmanship with modern business innovation.
Our Core Values
The Foundation of Our Legacy and Future
Guided by our legacy since 1960, these principles unite every business unit and partnership across the Woo Leung Lee Group (Holdings) Limited. They reflect our commitment to being both market leaders and responsible stewards of tomorrow’s luxury landscape.
Integrity First
We build trust through transparent governance and ethical decision-making at every level – from gem sourcing to global investments.
Relentless Excellence
Our 12-point quality protocol ensures perfection across all touchpoints, making "Striving for Progress, Pursuing Perfection" our operational mantra.
Boundaryless Innovation
We spark breakthroughs by transferring technologies between jewelry craftsmanship, smart buildings, and blockchain solutions.
Symbiotic Growth
For six decades, we’ve cultivated supplier and community relationships that elevate entire value chains.
Group Companies
Diversified Strength, Unified Vision
Woo Leung Lee Group (Holdings) Limited is a diversified enterprise with a portfolio spanning across jewellery, brand management, investment, real estate, and philanthropy.
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