Pursuing Excellence for Sustainable Development

Since its establishment, Woo Leung Lee Holdings Limited has adhered to the core values of "Striving for Progress, Pursuing Perfection." We have embedded innovation into our corporate DNA, constantly seeking breakthroughs and transcendence at every developmental stage. Over sixty years, we have crafted quality with artisan spirit and led transformations with visionary thinking, successfully evolving from a traditional jeweler to a diversified industrial group, composing a glorious chapter of development.

Diversified Layout, Advancing with the Times

Facing the opportunities and challenges of the global market, we actively promote business diversification with an open and inclusive approach. In the 1960s, we pioneered the introduction of Italian jewelry wholesale services, setting an industry precedent; in the 1980s, we established a luxury jewelry retail chain, becoming an industry benchmark; entering the new century, we successfully expanded into fashion jewelry agency business, meeting the needs of the new generation of consumers. In 2013, the Group implemented a strategic upgrade, entering property development and equity investment to achieve industrial synergy. While pursuing commercial success, we remain committed to social responsibility through the Hong Kong Faith & Love Foundation Limited and World Care Charity Foundation Limited, continuously investing in character education and social welfare initiatives, truly fulfilling our corporate citizenship.

Innovating the Future with Global Vision

Amid the wave of the digital economy era, we plan for the future with foresight. Leveraging the Group's profound heritage in jewelry, we established the International Brand Center Management Ltd., perfectly blending traditional craftsmanship with contemporary design concepts to elevate products towards higher added value and artistic merit. We are dedicated to building an international platform integrating design, R&D, and marketing, bringing together global premium jewelry brands to deliver extraordinary jewelry art experiences to consumers.

Inheriting the Mission, Creating New Glory

As the fifth-generation successor, I am deeply honored by this mission and aware of its significance. At this new historical starting point, we will continue upholding the corporate spirit of "Integrity, Innovation, and Excellence," advancing steadily with determination. We firmly believe that with the joint efforts of all colleagues and the strong support of industry partners, Wooleung Lee Group will compose new brilliant chapters on its path to internationalization.

Chairman

Michael Woo